The article was about how the University of Wisconsin-Madison was trying to be a more diverse to have more African Americans join there school. The cover of the undergraduate application for the university was there crowed at there football game. Robert Seltzer the Admissions Director decided it was a "good" idea to digitally insert an African Americans photo so that they would look more diverse.
I think that what they did was wrong. They could have easily just took a different photo for the cover instead of adding the picture. Which in my opinion makes them look more racist than anything.